Problem Statement
Core product pages had poor visibility in search results, limiting organic acquisition. The goal was to improve rankings for high-intent queries tied directly to revenue.
Our Approach
60%
On-Page SEO
Content optimisation, strengthened internal linking architecture, and removal of duplicate/thin content that was diluting page authority.
30%
Technical Changes
Addressed Core Web Vitals failures, resolved redirect chains, and fixed canonical tag conflicts.
10%
Off-Page SEO
Identified and disavowed toxic backlinks that were suppressing rankings on targeted product pages.
Results
2.5×
increase in organic traffic on core product pages over the engagement period.