Problem Statement
Drastic dip in overall website traffic caused by a Google Core Update — rankings dropped across key landing pages and organic acquisition stalled.
Our Approach
We diagnosed the root causes of the traffic drop and shipped an ordered fix prioritising the highest-leverage levers first.
90%
Technical & Off-Page Optimisations
Fixed crawlability issues, resolved duplicate-content signals, improved Core Web Vitals, and cleaned up the external link profile.
10%
On-Page Changes
Re-targeted page intent alignment and refreshed meta signals for top-priority landing pages.
Results
Not only did we recover the previous average traffic after the Google Core Update impact — we also improved the traffic beyond the original pre-update levels.